We advocate for custom development when building a new site or re-theming an existing one ultimately to ensure you’re building a quality website. Here are a few reasons why custom prevails over pre-made.
Unique Brand Identity
Your brand deserves to stand out in the online marketplace, and a custom Shopify theme allows you to create a truly unique and memorable brand identity. By tailoring every design aspect to specific requirements, we ensure that your website reflects your brand's personality, values, and aesthetics.
With custom development, we can build and integrate features and functionalities specifically tailored to your business design and operational processes.
Check it out:
- Heyday’s Canning Co’s “beanfetti” explosion on their about page.
- Spindrifts animated fruit on each product page.
A premade theme definitely would not provide you with those fun brand-centric experiences.
Scalability and Future-Proofing
As your business grows and evolves, so should your website. Custom development allows us to future-proof your Shopify theme by building a solid foundation that can easily adapt and scale with your business.
Pre-made themes are built to appeal to the most amount of businesses, and with that comes tradeoffs like a bloated code base. These themes are packed with unnecessary features and design elements that may not align with your brand. Ultimately leaving you with a mess of features and a fragile site.
You can certainly build and customize on top of one, but that weak foundation will start to unveil in presenting bugs the more and more it is poked at. We call this a dreaded Franekensite.
Enhanced Performance and Optimization
With a custom developed theme, we can streamline your theme's code, optimizing it for superior performance and faster page load times. This ensures an exceptional user experience, boosts search engine rankings, and increases conversion rates, ultimately maximizing your online success.
Support and Maintenance
When you choose custom development, you benefit from ongoing support and maintenance from our dedicated team. We are intimately familiar with every line of code and intricacy of your theme, enabling us to provide prompt assistance, updates, and enhancements whenever needed. There’s peace of mind knowing that your website is in the hands of experts who understand your unique requirements.
By choosing custom development, you invest in a solution that truly represents your brand, delivers exceptional functionality, and sets you apart from the competition.
For you deep divers, a further rant on this is here.